MARKETING STRATEGY, DESIGN, & NEW MEDIA
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BBDO is having a contest to find an intern for a 10 week gig in NYC! Below is the video I made with the help of some friends to be chosen for the job. Wish me luck!
Hi. I'm Katie. I believe in the saying: "Accept no one's definition of your life. Define yourself."
It shapes my approach to my life and how I perceive the world of marketing communications.
I'm available for freelance work in design for print & web, new media consultation, and public relations.
I'm also looking for a full time marketing position!
My skills center around creativity and conversation to deliver integrated marketing strength and knowledge.
My experience
ranges from client relations to design to account management to new media strategy.
I have a B.S. from Emerson College in Marketing Communications, Advertising, and PR, and here is my resume and some examples of what I do.
I'm also a twin, love hazelnut coffee, and have an affinity to jazz trombone.
Let's chat!
click here to download a printable PDF version.
MARKETING EXPERIENCE
Present >>
FREELANCE STRATEGY, DESIGN & PR
[ graphic design, print & online, strategy, branding, client relations, research, PR & promotions ]// Deliver integrated marketing solutions for a variety of clients including fields such as: nonprofits,
student groups, film production, hospitality, entertainment & the arts.
// Design visually appealing and engaging web, branding, and print material.
// Strategize social media campaigns to stimulate active conversations with consumers.
// Work with clients to develop and recognize brand identity and personality.
Sep 2008 - May 2009 >>
McMAHON & TATE
[ Research, Strategy, Design, Presentation Team ]
// Developed $10 million integrated marketing campaign for the Century Council aimed at curbing collegiate
binge drinking as a part of the American Advertising Federation’s National Student Advertising Competition.
// 2nd Place, District 1, NSAC 2009
// EVVY award - Oustanding Design & Layout for Plansbook
Sep 2007 - May 2009 >>
EMCOMM INTERNATIONAL
[ Account Executive | Client: IS Films Inc. ]// Managed all activity of 17-member account team and client communication.
// Developed integrated marketing campaigns based on extensive primary research.
// Instrumental in gaining key media placement, published in both industry & broad media.
// Responsible for creation of a comprehensive press kit for optimal media relations.
// Oversaw the production of multiple commercial spots for traditional media (TV & Radio).
Jan 2009 - May 2009 >>
CITY OF BOSTON - MAYOR'S OFFICE
[ Design Intern ]// Created print material, logo design, identity, strategy, and website development for projects within the
Mayor’s Office of Arts, Special Events & Tourism.
Jan 2009 - Present >>
BOMBSHELL MEDIA
www.martellmarre.com
[ Co-founder, Partner, Creative Director ]
// Launched a strategic design and public relations team specializing in public relations, social media,
nontraditional promotions, graphic design, branding, and event management.
Jan 2009 - Present >>
NEW MEDIA CONVERSATION
www.katiemartell.com/newmedia
[ Founder, researcher & blogger ]// Conducted research-based initiative about new media technologies in the marketing industry.
// Actively interviewed individuals, organizations, and brands using emerging media technologies to communicate
with audiences.
// Compiled research into comprehensive resource, available online.
May 2005 - May 2007 >>
ECHOLAB, LLC
[ Marketing Manager ]// Managed marketing programs, including over twenty trade shows internationally.
// Produced sales tools that were both print and media based.
// Participated in creative development of advertising campaigns.
// Developed case studies & reports through direct contact with end user customers.
SKILLS
>> Social and New Media technologies
>> Adobe Creative Suite [Photoshop, Dreamweaver, InDesign, Illustrator, Flash]
>> iWork [Keynote, Pages, Numbers] & Microsoft Office Suite [Word, Powerpoint, Excel]
EDUCATION
EMERSON COLLEGE '09
[ B.S. Marketing Communication: Advertising & PR ] GPA: 3.6